As a famous China Water Coolers Suppliers and Water Dispensers Manufacturers,Ningbo Penoso Electric Appliance Co., Ltd Which specializes in production of home appliances such as water dispensers, water purifiers, tea bar machines and other small appliances.
In recent years, people's daily demand for water purifiers has increased dramatically. For those with vision, their eyes are on the water purification market. The high profits and industry prospects of water purifiers have won the favor of countless investors, and people have invested in the water purification market. However, sometimes the road is not so simple, so how can the water purifier agent join to expand the market? Let us take a look.
1. Investigate the market and recognize the positioning
Different regions also have big differences in water quality. Therefore, water purifier franchisees must conduct market surveys on the local water quality, consumption level, and people's health awareness. Do not blindly introduce a single water purification product, resulting in functional requirements and price positioning that do not meet local actual needs.
2. Channel development must be reopened
Sales channels are often the most important link for franchisees. Good channels will bring you huge benefits. And the marketing method of waiting for the rabbit is outdated. If we want to break through the traditional home appliance industry, we must have a different way. And we should adopt a new type of sales model now, saying that everyone can start a prairie fire, and we can enter large home appliance shopping malls and supermarkets. Cooperate in sales promotion display, community cooperation stall promotion, and find channels for sales of related home appliances and home improvement building materials.
3. Brand promotion methods should be intensified
There are many water purifier brands on the market. If there is no strong promotion method, it is difficult to get the brand out. In addition, consumers still have relatively little understanding of water purifiers, so the publicity of water purifiers should be through community activities, promotional activities, road shows, and other interactive publicity forms that integrate drinking water safety knowledge, field trials, and free tasting. In addition, the design of color pages, graphics, and videos in the form of advertisements also need to carry scientific knowledge of drinking water and other content, so that consumers can increase their awareness of buying water purifiers.
4. Diversification of marketing team
The marketing team can be divided into professional teams and channel cooperation methods according to the strength of agents. There is no need to say more about a professional team, and the scattered types include shopping guides in supermarkets, bottled water delivery workers, hardware and building materials shop owners, community properties, etc. Use all the resources that can help you sell. The benefits of this team building It can directly contact potential customers and convey brand reputation to potential customers, and can also increase the conversion rate of potential customers to achieve the ultimate sales goal.
5. Grasp the sales opportunity
Show your unique image to customers, and touch consumers who are willing to buy your products and even can’t wait to make a deal. Therefore, you must be able to clearly surpass your opponents at a certain value level, be able to successfully disrupt consumers' inner psychology, or learn to create value or a sense of novelty, which requires the franchise of water purifier agents to train and promote sales staff not to be willing to please consumers Skills.
6. Matching company resources to meet customer needs in all aspects
With the increase of water purification products, customers have higher and higher requirements for water purifiers. This requires that we have a complete after-sales service system to ensure that customer problems can be resolved in a timely manner, and to ensure that the complaint channel operates smoothly. Let customers feel our integrity and professionalism the first time.