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EspañolFor the water purifier franchise agents, when deciding which brand of water purifier to represent, they should make a preliminary investigation. However, it is impossible to investigate every manufacturer with their own eyes. Most of the people who want to determine their credibility are through telephone, email and advertising. But this does not mean that these methods are unreliable. In fact, only a few details can distinguish good from bad.
Select high-quality water purifier manufacturers, investors look at these three points:
I. look at the publicity methods of manufacturers
truly powerful water purifier manufacturers will take their products to various exhibitions, publish them in industry magazines, and have their own sound enterprise website. Another important point is that they will spend a lot of money on TV advertising to promote brand awareness. And the general OEM of small manufacturers, is not to spend too much money on publicity.
2. Look at the long-term marketing plan of manufacturers for their own brands
we say that if the product can't be sold, everything will be in vain, which will not only make the agent lose confidence, but also make the manufacturer lose the market. Of course, product sales and many aspects are inextricably linked, but the most important thing is to see the manufacturer's own brand of a market positioning and long-term planning, so as to make agents more confident to do a good job in the market. If the business representatives of the manufacturers are not good at marketing planning and have no long-term strategic vision, it can be imagined that the manufacturers will not go far. When the agents conduct preliminary investigation, they can listen to the manufacturers' enterprise positioning, enterprise strategy and enterprise vision through telephone and Internet. So as to judge whether the manufacturer is consistent with your values, and whether it is the manufacturer you want to cooperate with.
this is very important. The overall quality of a company can be best reflected by its employees. The quality of employees reflects the credibility and overall mental outlook of the manufacturer. In the early stage of the agent inspection, the first contact is the investment representative, which can also be said to be the direct object of a series of contacts from the later product follow-up to after-sales service. If the representative of the agent just exaggerates his products, but doesn't want to understand the situation of the agent seriously and deeply, doesn't really stand in the perspective of the agent for the interests of the agent, and doesn't want to provide any support for the agent, then it's very likely that after the agent takes the goods, he won't pay any attention to you. He just wants to make a profit, and he doesn't want to give any support to the agent There is no long-term vision for common development. After sales service is not guaranteed.
as long as the water purifier agents master the above skills, they can determine whether one of the manufacturers is what you want without going to the field investigation.
